Social media managementKimkstar_Social2020-01-06T18:20:03+00:00

Paid Social Media Marketing Campaigns

You may not think of social media marketing as a paid search campaign, but in order to maximize your visibility on social media platforms, paid social media is a must these days. Not only are consumers spending upwards of two hours per day on social media sites, but almost 90 percent of marketers also say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.

However, social media marketing these days is pay-to-play. For example, Facebook’s news algorithm has it so users only see roughly 2 percent of branded posts in their news feed. Paying for ads allows you to reach people that you may not have been able to reach organically.

Whether you’re just getting started with social media marketing or you’re looking to fine-tune your existing campaign, the PPC (pay per click) specialists at Social Scale Media are ready to help with every aspect of your social media campaign management—from tracking setup to content creation and more.

You can count on us for for the following types of social media advertising:

Facebook advertising
YouTube advertising
LinkedIn advertising
Twitter advertising
And more, including Instagram, Google+, and others

Why Use Paid Social Media Marketing?

Why use paid social media advertising? Five reasons:

Facebook accounts for one in every six minutes spent online
70 percent of consumers expect brands to have a social media presence
74 percent of Twitter users follow small businesses to get product updates
YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the US.
93 percent of pinners have used Pinterest to plan a future purchase

Social media ads allow you to target audiences that may not have seen your post otherwise while also increasing brand awareness and product awareness. In addition, paid social is a great driver of micro-conversions, whether they be for trials, free samples, or just funneling additional traffic to your website.

For maximum social media advertising effectiveness, a campaign should be used in conjunction with other forms of media, such as TV ads, newspaper ads, direct mail pieces, and more.

Types of Social Media Advertising Platforms

Within “social media advertising” are different platforms you can use to reach your goal. Each one is different, has a different audience, and serves different purposes. We can help you track and test paid social media campaigns, including:

Facebook advertising – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography while also determining how much you want to pay per click or pay per mille (cost per 1,000 impressions).
Twitter advertising – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
YouTube advertising – YouTube is the second largest search engine and has a larger adult audience than any cable network. Over 90 percent of Internet users claim that video plays a big role in purchasing decisions. On top of that, by 2019, video will account for 80 percent of global Internet traffic and 85 percent in the US. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your Google Ads account.
LinkedIn advertising – Social media plays an important role in B2B relationships; 64 percent of brands follow other businesses on social media. LinkedIn Ads allows you to engage with these B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1,000 impressions).
And more – We can also help you test ads on platforms like Google+, Instagram, and Pinterest.

Types of Social Media Ads

Within each platform, there are specific types of ads that work to help meet a specific goal. Twitter, Facebook, Instagram, and Pinterest all have similar objectives:

Build traffic to your website
Build brand awareness
Lead generation (Facebook and Instagram only)
Boost engagement with your page or posts
Increase app installs
Increase conversions (on the social platform itself or on your website)

LinkedIn has a smaller (but growing) buffet of options:

Increase traffic to your website
Increase post or page engagement
Lead generation

How Much Do Paid Social Ads Cost?

Depending on your industry as well as a number of other factors, the cost per lead and cost per click you receive in Google Ads may be cheaper or more expensive than for a paid social media campaign. However, the typical cost per interaction is cheaper than Google Ads and Bing Ads.

The platforms themselves differ as well; if you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. If you’re measuring cost per thousand impressions (CPM), Facebook advertising costs about $7.19 CPM. However, LinkedIn’s numbers are much higher, as the target audience is smaller and the goal is largely B2B.

Once you consider what your goals are, contact us and we’ll send you some social media advertising examples as well as help you decide where your budget is best allocated.

Which Channel Is the Best Social Media Advertising Platform for My Business?
The Importance of Choosing the Right Paid Social Advertising Channel

With so many social network platforms and more emerging every day, it can be difficult to determine where to allocate your social media advertising spend. However, if you choose the wrong social media platform to advertise on, you’ll be wasting your money. Social Scale Media can help. Take a look at the infographic below to determine which platform is best for your individual business:

Why Choose Social Scale Media Over Other Paid Social Media Advertising Agencies?

At Social Scale Media, we try and let our clients speak for us. Take a look at our paid social media advertising reviews and hear straight from them why we are the best social media advertising agency for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

We can offer you a few guarantees other companies can’t:

YOU WON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS. We won’t handcuff you for a specific amount of time. Ever.
YOU’LL OWN YOUR AD CREATIVES. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
YOU’LL OPTIMIZE YOUR MARKETING COSTS. All your social media ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARDS FOR YOU. We believe in building partnerships, not acquiring clients.
YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that connect social media performance to your bottom line.

Most small business owners lack the time, expertise, and tools required to maximize ROI. At Social Scale Media, we specialize in all aspects of online marketing for small to medium-sized businesses.

What Our Clients Have to Say

With my company offering accredited business education programs, I began to receive many requests to recommend a social media management company to the students working through my programs. I began to interview many companies to see who would be the best fit to service my students at the highest level. My search ended when I found Social Scale Media. With their proven track record and all-in-one management dashboard, I knew that this would be the best fit for my student’s businesses. Ever since, Social Scale Media has assisted many of my students transform their social media presence by sky rocketing their followers and producing high quality leads for their businesses. If you’re looking for a company that will take the time to understand exactly what your business needs and execute an effective strategy, then look no further. Social Scale Media is your solution.

Chris Ross, CEO - TCR CONSULTING AGENCY

I started using Social Scale Media just a couple of months ago, I had been struggling to increase my followers, horrendously I might add. When they started managing my Instagram account I had a little over 300 and I now have in excess of 2,200 and not only that, the engagement I now have with my audience is incredible, I actually have a following that I can interact with and who are a genuine tribe that have bought into me. I thought since they have achieved such incredible results in such a short space of time I would try them out with their lead generation services and again they have astounded me with not only a consistent stream but more importantly the targeting and quality of the leads are phenomenal!! I would recommend their services in a heartbeat!! Keep up the fantastic work guys!!

Kevin Dwyer, CEO - KMD CONSULTING